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Toto Wolff Set to Divest Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5 billion in a change of corporate structure in September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a stake approximately 5%.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the enterprise.

An official representative said: "We are providing no official statement on the matter. The management structure of Mercedes F1 will remain unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a significant increase in value of the Mercedes team since Ineos bought its stake for £208m in 2022.

This surge reflects the growth in market values of Formula 1 outfits in the past few years due to the increasing appeal of Formula 1 globally.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports movie to date.

Current Performance

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

The writer

Michael Watts

Liam Voss is a gaming industry veteran with over a decade of experience in online casinos and game analysis.

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